With the creative and aspiring team of ETC, I was working on the very special commercial “IKEA – Fortune Favours the Frugal”. The time is running out for humanity and a monstrous meteor made of waste is coming towards earth. What can we do to be saved?
I was involved in texturing and mainly shading a lot of the waste parts, from lightbulbs to washing machines. Later on I took part in lighting some of the dramatic and alarming shots with the meteor coming closer and closer to earth. This was a really fun one and congrats to the whole team for this creative ad! You can find a Making of here: Electric Theatre Collective » IKEA – The Making of Fortune Favours the Frugal
